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LEAP Sailing

LEAP Sailing

Women and Girls Sailing Programs

Women and Girls Sailing Programs

Project Info

To support a new initiative dedicated to girls and women in sailing, ABYC needed a sub-brand that felt modern, empowering, and distinct. The challenge was to create a unique identity for LEAP Sailing that resonated with its specific demographic while maintaining a clear visual connection to the ABYC master brand.

The Impact

The Impact

I developed a cohesive brand identity and a set of brand guidelines to ensure long-term consistency. I designed flexible social media kits and PowerPoint templates that allowed the LEAP team to produce professional-grade content independently. The visual language utilized elements of the parent brand but introduced a refreshed palette and typography to signal a new chapter for the club.

I developed a cohesive brand identity and a set of brand guidelines to ensure long-term consistency. I designed flexible social media kits and PowerPoint templates that allowed the LEAP team to produce professional-grade content independently. The visual language utilized elements of the parent brand but introduced a refreshed palette and typography to signal a new chapter for the club.

Logo Identity

Graphic Design

Brand Positioning

Creative Direction

Copy Editing

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Let’s connect and build something bold.

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Work

About

Let’s connect and build something bold.

Home

Work

About

Let’s connect and build something bold.

Home

Work

About