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Jamieson Vitamins

"Get Schooled in Wellness" Back-to-School Pitch

"Get Schooled in Wellness" Back-to-School Pitch

Project Info

Jamieson wanted to refresh its Back-To-School promotion. The challenge was to appeal to adults, as well as to parents.

Phone with Back-to-School logo and Contest image on phone
Phone with Back-to-School logo and Contest image on phone

The Impact

The Impact

I designed and pitched 3 strategies with different budgets and complexities. My recommendation was for the least complex where Jamieson's team could implement the program quickly in-house. All the answers could be found online, so most would win a Jamieson bounce-back coupon. The look was fun, yet mature for our target.

I designed and pitched 3 strategies with different budgets and complexities. My recommendation was for the least complex where Jamieson's team could implement the program quickly in-house. All the answers could be found online, so most would win a Jamieson bounce-back coupon. The look was fun, yet mature for our target.

Creative Strategy

Art Direction

Graphic Design

Creative Direction

Video Production

Copy Writing

Three phones displaying screens of the online contest
Three phones displaying screens of the online contest
Email to winner with coupon code
Shelf tray with Jamieson vitamins
Post-It note pad with custom QR code
Pile of 100 dollar bills below the $50,000 prize text
Seven social mock up for the back-to-school promotion
Seven social mock up for the back-to-school promotion

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Let’s connect and build something bold.

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About

Let’s connect and build something bold.

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