I developed a comprehensive design strategy and brand system to unify all club branches. This included creating standardized templates for event promotion, social media storytelling, and digital newsletters. I streamlined the visual language to ensure that whether a member was viewing a racing flyer or a youth sailing post, the ABYC brand was instantly recognizable.

The new strategy provided a cohesive look that elevated the club's standing. By creating a scalable system, I reduced the internal turnaround time for program assets, ensuring all programs maintained brand integrity.