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Jamieson Vitamins

Essentials Line Extension

Essentials Line Extension

Project Info

The "Essentials" lineup needed to break into the competitive sports nutrition market with a new protein powder. The goal was to stand out from clinical-looking competitors and appeal to an active, high-energy audience while maintaining brand recognition.

The Impact

The Impact

I developed an energetic visual featuring vibrant, swirling greens and dynamic ingredient "surfing" compositions to convey movement. To maximize the large-format real estate of the tub, I integrated recipes and custom iconography. I then scaled this system across a multi-channel campaign, including sample pouches and retail displays.

I developed an energetic visual featuring vibrant, swirling greens and dynamic ingredient "surfing" compositions to convey movement. To maximize the large-format real estate of the tub, I integrated recipes and custom iconography. I then scaled this system across a multi-channel campaign, including sample pouches and retail displays.

Art Direction

Graphic Design

Brand Positioning

Photography Direction

Copy Editing

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Let’s connect and build something bold.

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About

Let’s connect and build something bold.

Home

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