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Laurentian Bank

Laurentian Bank

Single and the City Campaign – Mock Project

Single and the City Campaign – Mock Project

Project Info

Single adults face the "Singles Tax", paying thousands more annually for housing, groceries, and living expenses compared to partnered households. The ask was to target this demographic and secure 100 fully funded new clients from qualified leads in the GTA in this pilot program.

The Impact

The Impact

I researched, wrote and designed a data-driven campaign that translated cost-of-living statistics into a compelling narrative. This led to the campaign generating $850,000 CAD in liquid net new assets (NNA), driven by an exceptional $8,500 average initial deposit per client.

I researched, wrote and designed a data-driven campaign that translated cost-of-living statistics into a compelling narrative. This led to the campaign generating $850,000 CAD in liquid net new assets (NNA), driven by an exceptional $8,500 average initial deposit per client.

Creative Direction

Graphic Design

Research

Copy Writing

Animation

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Let’s connect and build something bold.

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Let’s connect and build something bold.

Home

Work

About

Let’s connect and build something bold.

Home

Work

About